Another famous channel in the Indian Entertainment Market. It is one of the most popular channels, which is still rocking its chair since 1992, it is been 25 years since the channel’s launch. This channel is owned by Zee Entertainment Enterprises, whose parent company is the Essel Group.
Features of Zee tv:
- The network first launched its channel in India in 1992, later on, it started launching its channel around the world, as in, March 1995, around 23 years ago, and it was launched in the United Kingdom and Ireland.
- On July 15, 1998, the channel was launched in the United States, which is around 20 years ago.
- The channel was first launched in Hindi, later the network picked up other languages as well to telecast in.
- This language launch is basically a marketing strategy, to acquire the other regional customers as well. Not all, customers of this network will know the same language.
- And because of the single language, the channel was losing on many other fans who were not knowing Hindi.
- This network is a Mumbai based channel. In 2015, it launched Zee TV HD, for its HD viewers.
- Yes if you remember, our Indian Market was already started with High Definition Television Models.
- So, to give their users the HD experience the channel came up with this solution, it is actually a marketing strategy.
- The network also launched its channels, Zee Cinema HD and Zee Studio HD. T
- the network also changed its logo on October 15, 2017.
- The network varies from comedy shows to dramas, and it generally telecasts upcoming generation shows and family shows.
- It also aired many reality shows based on various talents such as Singing, Dance and other such.
- The channel has now launched a Zee5 app as well, where you can watch Live TV and other shows as well.
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